Market research, sales & promotions, strategy, branding, etc., are all part of Pharma Plus's integrated marketing operations & promotional solutions, which take a 3-phase-strategy: pre-launch, launch, and post-launch. It ensures an efficient supply chain of commercial resolutions and better quality yet reasonable control to meet the growing demands of clients in the Indian healthcare and pharma market.
Pre-launch
A springboard for the client’s products / services -
- Do research and analysis of the market demand for those product/s or service/s.
- Develop a pricing strategy and market acquisition plan by using received data & feedback
- The market is sized and segmented more precisely and economically with innovative approaches
Launch
We help push back the rivals by -
- Making our client a product/ service pioneer - the first to introduce a medicine to market.
- Create buzz about your product/services so that people are keen on exploring more about it.
- Use of Multi-channel Marketing mix - We make use of all available online and offline channel options, including our website, LinkedIn, email newsletters, paid advertising, blog content, medical portals, webinars, physician’s recommendation and more.
- Assist in minimizing the risks associated with the launch of a new medicine
- Provide a logistical grid & a widely accessible supply-chain network for well-timed engagement with stakeholders.
Post-launch
- Serve as a commercial consultant, collecting feedback and grievances from the market.
- Manage price, inventory, distribution, and demand to maximize our client's ROI.
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